Each year, for the Chinese New Year, each Chinese person purchases new clothing. It is considered to be very important to wear new clothing for the new year because it symbolizes a fresh new beginning to a new year and the hope that they will have a prosperous new year with plenty of money to buy necessities such as clothing. Traditionally red clothing is worn on Chinese New Year's because the color red is considered lucky in China. It also reflects back on the origin legends of Chinese New Year. According to legend, in the ancient past a monster would come out each New Year's Day to devour livestock and people. It was discovered that the monster was afraid of the color red, so red Couplets were put on houses, and everyone wore red on New Year's Day, and the tradition continues to this day.
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